Design phase

Content Signals API

Use completion data to trigger CRM, product telemetry, or CS workflows without leaving Contentful.

Built for operators

Keep your reporting and automation centralized. Signals API translates learning activity into events your stack already understands.

  • • Map to existing objects in Salesforce, HubSpot, or Gainsight
  • • Keep privacy controls and locales intact
  • • Optional managed services for wiring and QA

Use cases

Connect enablement outcomes to revenue signals

When learning activity shows intent—or risk—you should not need another manual export. Signals API keeps your teams aligned.

Pipeline signals

Trigger CRM tasks when a prospect completes a module tied to their stage or stalls mid-path, so sales can respond with context.

Product telemetry

Send completions, feedback, and quiz results into your product analytics stack to correlate enablement with feature adoption.

Customer success

Escalate at-risk accounts when key personas fall behind on onboarding, or celebrate milestones with automated nudges.

How it integrates

Streaming data that respects your model

Signals ride along with the same objects you already trust—entries, users, and taxonomies—so downstream systems stay in sync.

Real-time webhooks

Push completions and assessment scores the second they happen.

Historical exports

Sync backfill data to align with business reviews and quarterly planning.

Audience-aware

Filter by persona, segment, or locale without rebuilding automation.

Timeline

We’re finalizing the event schema and managed connectors with select design partners. Your feedback now shapes the rollout.

• Q1: CRM + CS SaaS connectors

• Q2: Product telemetry and data warehouse adapters

• Q3: Self-serve configuration UI and alerting

Co-design with us

Stay in the loop

Pilot the Signals API with your team

Tell us which systems need these signals and which personas you’re enabling. We’ll bring a tailored integration plan.